Privacy… What privacy?
According to this report in the Wall Street Journal, many of the largest U.S. websites are installing new and intrusive consumer-tracking technologies on the computers of people visiting their sites—in some cases, more than 100 tracking tools at a time.
And what do these tracking tools say about your online activities… Plenty, and in real time in some cases.
The tracking files represent the leading edge of a lightly regulated, emerging industry of data-gatherers who are in effect establishing a new business model for the Internet: one based on intensive surveillance of people to sell data about, and predictions of, their interests and activities, in real time
- The Data Bubble (blogs.law.harvard.edu)
- What online marketers know about you (flowingdata.com)
- For better privacy, create countermeasures (salon.com)